Bringing Premium Jewelry to Conway

For almost 50 years now, our family has proudly served Arkansas and Tennessee, bringing beloved brands and trunk shows from central Arkansas, through the Delta and northeast Arkansas, all the way to Memphis. And, we’re excited to say that we’re expanding!

If you’ve been following us closely, you may already know that we broke ground on a new site in Conway earlier this year, and we’ve been working hard to design and outfit this new location. In just a few short weeks, we’ll be celebrating its grand opening at 820 Elsinger Boulevard.

And, we want you to help us celebrate.

At Sissy’s, family is our No. 1 priority — from our own employees to all of our wonderful customers, old and new. So, to help get you prepared for the big day, we sat down with Conway Store Manager William Jones and Sales Manager Jason Richard (J.R.) to learn a little more about them and the newest jeweler in Conway, along with some of their takes on jewelry trends and engagement ring shopping.

Meet Vice President of Operations William M. Jones, IV

william-jones Bringing Premium Jewelry to ConwayWilliam Jones is one of the sons of our CEO Bill Jones and Executive Secretary Sharri Jones. He is a 2012 graduate of the University of Central Arkansas with a bachelor’s degree in business administration. A third generation jeweler, William also has a gemologist degree from the well-renowned Gemological Institution of America (GIA).

Meet Store Manager Jason Richard (J.R.)

jason-jr-richard Bringing Premium Jewelry to ConwayJ.R. has been a part of our Sissy’s family for almost nine years. He was initially drawn to Sissy’s Log Cabin because of our sterling reputation in the jewelry industry and the family work environment.

Why Conway?

William: Conway is a special place to me and my family. My wife and I both went to school there, and we know many others who call Conway home. We’ve seen a lot of growth in Conway, and we’re excited to be a part of that.

J.R.: Conway is such a great community that perfectly represents the core values of Sissy’s. As a Christian-based company, we know the importance of being honest and treating people right; the same could be said of the greater Conway area. The tremendous growth here speaks for itself.

When can you start shopping?

William: We’re holding a grand opening for our Conway jewelry store on Thursday, Nov. 15. Normal store hours will be from 10 a.m. to 5:30 p.m. Monday through Saturday. Starting Dec. 1, we will be open seven days a week until Christmas Eve for all of your holiday shopping needs.

What services will the Conway location offer?

William.: We will be a full-service jewelry store, offering a wide selection of jewelry and fine timepieces, as well as jewelry and watch repair, and custom jewelry design. 

J.R.: And, just like our other locations, we’re striving to be the premier jeweler in Conway, offering your favorite designer jewelry brands and our world-class customer service. Conway will also be the exclusive carrier of John Hardy and Breitling collections.

What trends or looks are you most looking forward to this fall and winter?

J.R.: Longer dangle earrings are getting a lot of buzz right now. Stackable bracelets and rings are also growing ever more popular, making gift giving a little easier for us guys. But, the thing that I’m personally most excited about is introducing Breitling watches to Arkansas. The brand has so many fantastic options and designs.

Fire Polish Diamonds are the newest advancement in the industry in a century. What, to you, is most exciting about it?

William: A round, brilliant cut diamond is the only diamond that has a mathematical schematic on how it’s supposed to be cut, and that’s because it’s designed almost like a mirror. A certain amount of light goes through the top of the diamond and reflects around to the bottom, and that’s reflected back up. These facets are really what breaks up the light and gives you the different colors, called fire. With a Fire Polish Diamond, diamond cutters engrave tens of thousands of microprisms in the top of it. They’re so tiny that it’s not even considered to affect the cut of the stone.

It’s something that, once you see it in person, will have such a big difference in how you see a normal stone. It’s something you’re really going to want.

The holidays also ring in engagement season. What recommendations would you give someone who wants to surprise his/her significant other with an engagement ring?

J.R.: Incorporate what you share as a couple, including the experiences that you both love. One of the best that I’ve seen in awhile included a couple’s four mini Aussies, each with a sign that, together, read “Will you marry me?” Guaranteed yes!

What advice would you give to someone who just got engaged?

J.R.: Enjoy this time, and don’t stress over all of the wedding planning. There is nothing like young love.

We can’t wait to meet all of you and help you with all your jewelry needs, whether you’re shopping for an engagement ring or picking out a little something for yourself. And, learn a little bit more about us by coming to some of our upcoming events!

SLC-19-10-003101-03-Conway-Blog-CTA_RV1_850x200_v2-800x188 Bringing Premium Jewelry to Conway